Easir Arafat

Researcher at University of Portsmouth

I am a postgraduate student at the University of Portsmouth, pursuing an MA in Business Communication for International Leadership with Professional Experience. I have professional experience in sales, marketing, business development, retail operations, and customer relationship management. My academic and professional interests include business leadership, AI-driven marketing communication, consumer behaviour, and organisational development. I am passionate about combining practical business experience with academic knowledge to contribute to organisational growth and pursue a long-term career in business management and research.