Researcher at Varendra University
I am a final-year BBA student majoring in Marketing. As an undergraduate researcher, my primary focus is on the intersection of Consumer Psychology, Supply Chain Strategies, and Digital Commerce. My specific research interests include: 1. FOMO vs. JOMO in E-commerce: Investigating how 'Fear of Missing Out' and 'Joy of Missing Out' influence online consumer decision-making. 2. Emotional Appeals & Scarcity: Analyzing how artificial product scarcity and emotional triggers drive consumer obsession and purchase intention. 3. Supply Chain Marketing: Exploring how modern supply chain operations can be strategically integrated with marketing to enhance brand value and customer trust. I am looking forward to connecting with relevant literature, methodologies, and researchers to build a strong foundation for my upcoming undergraduate thesis.